Efir

Efir is a Russian hookah tobacco brand associated with blogger Valeria Chekalina (Ler_chek). It is an excise blend of unwashed boiled Virginia and Burley leaves sourced from Brazil, Argentina and Mexico, flavored with natural aromatics from the European Union. The brand has one main line of 11 flavors, including New View (sweet mint) and Cheesy Fruit (pineapple with cheese). The founding year and official website are unknown.