About the manufacturer — Al Fakhamah

Al Fakhamah is a UAE-made hookah tobacco produced by Al Fakhamah Tobacco in Ajman; its founding is placed in the early 2000s, though no exact year is known. The name translates from Arabic as "majestic". The tobacco is made from leaf with added flavorings and sold in 50 g packs, with dozens of flavors on offer. The brand is a separate company from the similarly named Al Fakher — same country and price segment, but a different producer.